Introduction Chemist Pulse has the highest circulation & is circulated to 1,25,000 Chemists across India with a readership of 3,75,000. The magazine is registered with Ministry of Information & Broadcasting, Government of India, New Delhi. It is managed by professionals & contains matter that matters to the Chemists. A Preferred choice of Pharma Industry Our clients both MNCs & Indian Pharma companies are ranked amongst top 25 companies and have a 40 % share of totalPharma industry sales with a growth rate of 14 to 24%*. Chemist Pulse caters to Pharma rdclients who contribute to more than 1/3 of the total Pharmaceutical sales. *Source: Pharma industry Research analysis MAT Nov 2013 Strong brand loyalty – Clients releasing ads in Chemist Pulse magazine remain continuously associated with the magazine. Pulse client’s share: 40% Total Pharma industry sales Circulation Total Circulation: 1,25,000 chemists across India with a readership of 3,75,000 We cover all Metro cities including Tier I to Tier IV chemists across India. Free services offered to Chemists 24 x 7 free services helpline : On receipt of SMS / Missed call - We call back the chemists • To answer queries related to drug information, new product launch, non-availability of products, information related to drug laws / schedules etc. • To provide guidance to chemists for conducting health Camps • To help build better Customer / Patient relationship Value added services offered to Clients The only Magazine that offers Unique Value Added Services FREE of COST • Copy writing of Ads / Concept Development • IFPMA guidelines followed for Content & Quality Assistance in developing – • Discount Schemes & Bonus offers • Chemist Audit Questionnaire for New Product launches • Programs to build relationship with chemists Magazine benefits The magazine provides information on • Launch of a new product / division • Existing Products / Line Extensions / Direct to Consumer Products • Company Product list/ Price/Pack changes • Discount schemes/ Bonus offers / Seasonal / Festival offers • Change in product name / logo / generic • Latest pharmaceutical industry developments • Developments in the area of Medicine • Changes in drug laws affecting retail pharmacy NewsLetter Introduction Chemists are an integral part of the Pharmaceutical industry and play an important role in the Pharmaceutical as well as OTC business. Exclusive Newsletter is a first time innovative retail initiative launched for the Chemists based on our experience plus expertise in successfully managing a publication by the name ‘Chemist Pulse’ & day to day interactions with the Chemists Pan India.The initiative assists indeveloping Chemist loyalty towards the organization. The Newsletter helps provide information on.. • Launch of a new product / division • Existing Product / Line Extensions • Company Product list/ Price/Pack changes • Discount schemes/ Bonus offers / Seasonal / Festival offers • Change in product name / logo / molecule • Do Business Needs for day to day transactions • Create Awareness about products that have a push potential Reaching Chemists The Newsletters are mailed directly by 360o team to 1,25,000 retailers across India at 3 times lower cost than conventional mailing process. Advantages • Economical mailing cost • Robust, Reliable & updated retailer data base • Address labels are directly pasted on the mailer, hence covering envelope is not required, saves cost.